Paid social that does more than reach.
I develop and manage paid social campaigns on Meta and TikTok, combining campaign strategy, creative strategy, testing and optimization.
You're in the right place if ...
You already invest in paid social or want to get started, but you lack a clear strategy.
Maybe your ads don't work like they used to. Maybe you need new creatives. Or you know what your campaigns cost, but not what you should learn from it for your next decisions.
Then we don't just look at the numbers. We look at what is behind them.
What we develop together
Campaign Strategy
We define goals, audiences, campaign structure and the role of paid social within your marketing strategy.
Paid Social
I set up campaigns on Meta and TikTok and manage them along the defined goals.
Creative Strategy
We analyse which messages, formats, hooks and creatives work and develop new approaches from them.
Ad Creatives
I develop or concept ad creatives that don't just look good but are meant to work for paid social.
Testing
We test different creatives, messages and approaches to find out what actually works.
Optimization
I analyse performance and adjust campaigns, budgets, audiences and creatives accordingly.
Reporting
You don't just get a report full of numbers. We look at what the numbers mean and what follows from them.