Hi, I'm Mirna.
I've worked in marketing for over 7 years, on both the agency and the company side. I have developed brands, built social media channels, managed creator campaigns, planned content and run paid social.
Time and again I have seen the same thing: A brand works when everything tells the same story.
When positioning, communication, content and campaigns build on one another, the result is more than individual marketing measures. It is a brand that people understand, recognise and, at best, are happy to follow.
This is exactly the intersection where I work.
I combine strategic thinking with a feel for people, brands and good communication. I analyse audiences and markets, develop clear strategies from them and translate these into concepts, content and campaigns that do not just look good but serve a concrete purpose.
What fascinates me about marketing
I am interested in brands that want to be more than a product on a shelf or another account in the feed.
Brands with a clear stance. Products that have a real place in their audience's everyday life. And communication that does not simply want to sell something, but gives people a reason to listen.
That is why, for me, good marketing does not start with the question:
“What do we want to communicate?”
But with:
“What is relevant for the people on the other side?”
The best ideas come from this understanding.
Strategy meets creativity
Strategy is where I start, not where I stop.
A good positioning must be reflected in communication. A social media strategy must be translated into concrete content. A creator campaign must fit the brand. And paid content must not only generate attention but do a clear job.
That is why I like to bring different perspectives together and accompany projects from the strategic idea to implementation.
Brand. Social. Creator. Paid.
Not as individual disciplines, but as parts of one shared brand communication.
What defines me
My way of working is shaped by curiosity, empathy and a high standard of quality.
I want to understand before I develop anything. I ask questions, analyse connections and try to take the audience's perspective. At the same time, I do not like getting lost in concepts. Ideas should become concrete actions.
STRATEGY
I recognise patterns, question existing approaches and develop clear paths to the goal.
EMPATHY
I try to understand what moves people, what they need and why they choose a brand.
CURIOSITY
New markets, trends, people and perspectives interest me. For me they are often the starting point for better ideas.
RESPONSIBILITY
I take responsibility for projects and results and work in a structured and reliable way even when several things happen at once.
COMMUNICATION
I get complex topics to the point and translate strategic thinking into communication that is clear and relevant.
My standard
I do not believe that more content automatically means more impact.
Not every brand needs the next trend. Not every channel has to be used. And not every idea is good just because it is creative.
For me it is about doing the right thing before trying to do it as loudly as possible.
Strategy creates direction. Creativity creates attention. Relevance creates connection. And good execution brings it all together.
This is exactly how I want to work with brands.