Creators who fit your brand.
I develop and manage creator campaigns, from strategy and the selection of suitable creators through to execution and evaluation.
You're in the right place if ...
You want to work with creators, but you don't know who to approach, how a good campaign is built or how to make sure the content really fits your brand.
Maybe you also simply don't have the time in-house to research creators, contact them, negotiate and manage a campaign.
Then I take over the process from the first idea to reporting.
What we develop together
Strategy
We define what you want to achieve with the campaign, what role creators play in it and which people you want to reach.
Creator Research & Selection
I research suitable creators and evaluate not only reach, but also content, community, brand fit and campaign potential.
Campaign Concept
We develop a concept that fits the brand, the product and the selected creators.
Outreach & Briefings
I handle communication with creators and make sure briefings are clear, so the idea turns into good content.
Negotiation
I support the negotiation of terms, deliverables and relevant usage rights.
Campaign Management
I keep communication, deadlines, deliverables and everyone involved together and guide the campaign through to publication.
Reporting
We look at what worked, what did not and what we can learn from it for the next campaign.