CASE · FASHION · INTERNATIONAL

Performance Marketing · Paid Social · Multi-Brand

For an international fashion group with several established brands and different target audiences, the focus was on planning and running digital campaigns across different brand worlds with a performance orientation.

The challenge was to respect each brand's identity and audience while keeping a clear performance focus. Depending on brand, product and campaign goal, different communication approaches, creatives and audience strategies were developed.

I managed performance marketing activities for several brands within the group and ran and optimized the campaigns along their respective goals, products and seasonal priorities.